Marketing Movies in the Digital Age: Why the Big Screen Still Matters
By Aramide Pearce, Public Relations and Communications Executive, Filmhouse Group Film marketing has evolved. In today’s digital world, streaming platforms, social media, and influencer buzz shape how audiences discover new movies. Trailers drop online, clips go viral, and influencers create excitement but even with all this digital hype, the cinema experience still remains unmatched. November is a perfect example. Big releases are filling theatres, and trailers are everywhere but seeing a film on the big screen, surrounded by an excited audience, brings the story to life in so many ways. In the digital age, marketing may be online, but the ultimate payoff is the physical presence. For filmmakers and cinema lovers alike, nothing beats the energy, visuals, and sound of a cinema experience. So this November, let the trailers grab your attention but catch the films on the big screen for the full experience.