My Gen Z guys yktv ..
We are here to talk about something solid, and we already know millennials might be looking at us like “what are they saying?” lol… anyways let’s pity them and still involve them.
So our data has shown that the highest consuming age group for our content is 25 to 34. And we all know that’s a mix of Gen Z and millennials right?
But that’s not even the interesting part.
What’s actually interesting is how differently both groups are showing up for cinema content. It’s not even the same experience at all.
It’s no longer just “go in, sit down, watch film, go home.”
Something else is happening in those cinema halls.
For Gen Z, and yes I mean we the Gen Zs, we don’t just go to watch a film. We go to experience it.
We are there reacting in the moment, laughing at the wrong parts, leaning over to comment to each other, shifting in our seats, checking our phones here and there, and naturally the film becomes something we are already discussing as it unfolds.
And Nollywood is very much part of this experience now. It’s not just that Gen Z is watching Nollywood films, it’s that we are fully engaged with them. We react to them, we talk about them, and they carry on into our everyday conversations long after we leave the cinema.
Now millennials, the older audience, our mama and papa 😌, engage differently. For them, it is more about sitting through the film properly, following the story closely, taking everything in, and forming their opinions afterwards. It’s quieter, more intentional, and more reflective.
For Gen Z, the experience is more immediate. If it’s funny, we respond in the moment. If it’s emotional, we respond in the moment. If it resonates, we are already processing it as it happens.
And honestly, beyond all the films, there’s something bigger happening.
Cinema outings are no longer light decisions. Fuel price, traffic, and the general cost of stepping out all play a role now. So before anyone decides to go out, it usually comes down to one question:
Is this movie worth leaving the house for?
But even with all of that, people are still showing up for at our cinemas!! Clock it 🫶🏻🥹
And for us, that’s the important part. Because whether it is Gen Z or millennials,,what matters is that everyone finds something that speaks to them. At Filmhouse Cinemas, the focus has always been on delivering stories and experiences that connect with different audiences in different ways, and still bring everyone into the same space to enjoy it together.
That’s the shift.
Millennials go to the cinema to watch a movie.
Gen Z goes to the cinema to feel something and carry it into conversation afterwards.
We love to see it!
See you at the movies my Guy!